Ninja Marketing

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Howdy Friends!

My pal David Garfinkel asked me to present on a teleseminar called “Repeat Customer Profit Bonanza!” (I guess he must have known how much repeat business I get… the cat is out of the bag now…)

Now, I never thought about why I had so many repeat clients before. It was instinctual.

So I dove into the bowels of my mind (ok… maybe that’s not a good visual…) and I tore the whole process apart. Took a long time, but in the end, I liked the formula.

Would you like me to share?

Here’s what I came up with.

Number 1 is Results.

Get results and you gain the gain trust and respect of customers . After all, they are paying you to do the job, right? That means if your product or service truly delivers the goods, you’re setting up the expectation it will happen again.

How else can you gain the confidence of a customer than with trust and respect. That’s why they pay you right? When you deliver - people expect it to continue. So you need to make certain they get quality from you.

But there’s more to it than just results…

Next, you need a dose of good old fashioned COMMUNICATION.

When you communicate, you build your relationships, find new needs and show new solutions that your customers don’t know you even offer! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.

It can be as easy as a phone call, or an email with a tasty tidbit of info they need. But in the end, you become the go-to guy or gal.

Then comes VALUE.

Make sure your customers know you have other competencies and give them value along them.

I go out of my way to help my clients and customers value outside of what they see as my core competence.

For example, my copywriting clients end up getting thousands of dollars of marketing advice for free. .

Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens.

Customer service on the web sucks. At least most of it does. Why not go one further and provide warm fuzzy customer care? You’ll instantly be different than everyone else… and your customers will LOVE you for it.

Why not be different from all the cold prickly “service” people are used to? Think that will set you apart?

And when you consider how lousy customer service is online these days (few marketers seem to “get it”) an exemplary customer care can be a HUGE differentiator.

Take a hint from Mark… even Rick Raddatz. They are leaders in online customer care.

The secret is, Mark doesn’t give customer care lip service. He actually provides it.

Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.

We were showing his committment to customer care, and if customers didn’t get a problem solved, they could call him directly and he would make sure they did!

How is that for a high level of service?

The upside is, it helps with your customer COMMUNICATION and you’ll get new ideas for products and services.

Bottom line - Not only did customers have Rick’s cell phone number as a “security blanket” that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!

Your highest cost is acquiring a NEW customer. And the fact is - taking care of EXISTING customers is the cheapest and most effective way to build your business Make sense?

So… if you’re looking for that extra edge in your business, give this formula a try. You’ll be tickled by the results.

Cheers,

Million Dollar Mike Morgan

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Tags: Marketing

This entry was posted on Thursday, May 22nd, 2008 at 12:16 am and is filed under Offline Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.