Getting people to keep your business Cards
Wednesday, April 23rd, 2008Bookmark me!
Being in business and owning a business, the cheapest and fastest way of getting your name out there is the business card. This little card projects your image, which many entrepreneurs have spent years developing. Unfortunately many people that receive your card think its just an add.
With people that get cards all the time, you card is probably not any different to others. Actually they may look at getting your card as a bit of annoyance more litter for their pocket.
As a business owner and entrepreneur you need your business card kept, you need that card to get their attention. You need them to notice and remember your business card.
What’s the secret for people to keep your card.
First you will need to find out what would make you keep peoples card
1: Lots of people use cards to link to hard to get products, they will never throw away the card of a person or service supplier that they need.
2:The card could be important because it will supply you or a friend contact to a intermediary or a person that could help you further down the track.
3:.Would you keep a card that supplied a product or service that a relative or friend could possibly use now or in the future. (Of coarse)
Business cards keep working long after you first handed them out.
You now know that while designing and handing out your card people may also be using it for non-business reasons, just something else to keep in mind.
It is unfortunate that many people see business cards as just a contact card, a one of use. These people miss a great opportunity to get their name remembered and out there.
How to keep your Business Card Kept
While if you think about it this seems simple enough, the real secret to getting your card kept is to supply a card with information that would make people want to keep the card. Either just using the back or getting a card with some extra folds you put great information your card will be kept.
For a building product salesman, he might want to put specs or calcs so that it is more easy to use his products than a competitors.
With the many ways to get people to keep your card, these generally all have to do with great information that is useful.
So no matter how you choose to design your card make the information relevant and useful and make you contact details easy to find. Always remember your card could be used by many different people, so design for a broad audience of users. Remember make those Business cards do the sale for you.